What is interactivity? Is it a good thing?

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In this presentation, I tried to explain what interactivity is by studying the 3 types of definition, 3 perspectives and 3 dimensions of interactivity. I also explored its effect on online advertising and provided some advice to online advertisers.

Posted by jesslau at 5:40 pm

One Response to “What is interactivity? Is it a good thing?”

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