I came across the 2010 Social Media Marketing Industry Report today. After a peek, I am thinking Social Media Marketing today is like Search Engine Marketing 5 years ago. Marketers started to recognize the value of having their brand on Facebook while they are unsure if they are doing it right to optimize ROI. After all, when it comes to online marketing, it’s all about tracking and engagement. Without any industry benchmarks and tracking, online marketers will find it hard to convince the management to shift their marketing dollar to social media.
Facebook did try to improve the analytics of their pages by upgrading its insights metrics dashboard. But it’s like you need DoubleClick tracking to verify AdWords’ CTR for your SEM campaign. All we need is third party tracking. But when will we have third party tracking on Social Media? You said Radian6? I wonder how well it can support languages other than English.
