Cream of Life

The long-waited certification program for Google Analytics has been rolled out this week.  Despite your willingness to pay US$50 for the qualification, the Google Analytics Individual Qualification (GAIQ) program offers online presentations for free (using Adobe Presentation) to learn GA step-by-step from interface navigation to e-commerce tracking. You can watch the lessons at your own pace. Pause and play as you like.

Once again it’s high time for Internet Marketing gurus to be GA knowledgable to improve our competitive edge. Survival of the fittest. The key to survive in the Internet Marketing is to keep learning.

Many people know Google has an official certification program for individual or ad agencies to obtain the Google Advertising Professional qualification to manage AdWords campaign for advertisers. I was recently asked by a Hong Kong advertiser if there’s something similar for Google Analytics (GA). Yes, there is. But it’s not yet well developed as GAP. And there are different resources for advertisers and ad agencies.

If you are an advertiser who needs a vendor to install and maintain GA on your website, you may check out Google Analytics Authorized Consultant program. You will see a list of GA Authorized Consultants located in US, Canada, Europe, Asia Pacifica and so on.

Say if you work in the ad agencies, you may want to equip yourself knowledge of GA. Afterall GA is free and you are likely to be asked some common questions when you talk to your clients. Go to Analytics Troubleshooter if you have some specific technical questions on installing tracking code or setting up filters. Visit Analytics Help if you want to get an overview on what GA is.

Some of my favorite articles about how GA can help improve Conversions are found on the Conversion University. Check them out to make sure you understand GA not just on theories, but in practice as well.