2010 Social Media Marketing Industry Report
I came across the 2010 Social Media Marketing Industry Report today. After a peek, I am thinking Social Media Marketing today is like Search Engine Marketing 5 years ago. Marketers started to recognize the value of having their brand on Facebook while they are unsure if they are doing it right to optimize ROI. After all, when it comes to online marketing, it’s all about tracking and engagement. Without any industry benchmarks and tracking, online marketers will find it hard to convince the management to shift their marketing dollar to social media.
Facebook did try to improve the analytics of their pages by upgrading its insights metrics dashboard. But it’s like you need DoubleClick tracking to verify AdWords’ CTR for your SEM campaign. All we need is third party tracking. But when will we have third party tracking on Social Media? You said Radian6? I wonder how well it can support languages other than English.
Tags: Facebook, social media marketing, tracking
September 2nd, 2010 at 12:50 pm
3rd party tracking in social media is still an open market. Some people prefer to use systems like DoubleClick to integrate analytics with their advertising campaigns and reduce double-counting. Others prefer to use their chosen web analytics for click-tracking to conversion. Either way, it’s still very click based and it’s doubtful that you’ll ever rely on cookies from an ad impression in the social media era.
Radian6 supports double-byte characters now, including traditional and simplified Chinese. However, it still lacks in site network size across Asian markets and therefore does not provide the best local market depth if you’re looking for a good buzz monitoring tool.
September 8th, 2010 at 5:04 am
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