Cream of Life

Like it or not, keyword-targeted campaigns in Google’s Content Network usually gives you a cheaper click than your search-only campaign. Some advertisers dislike the Content Network and opt their campaigns out of it because they feel insecure about where exactly their ads are displayed. The feeling of lack of control of what you pay for really hurts. But there are ways for us to minimize the feeling of insecurity and maximize the ROI of your keyword-targeted campaigns on the Content Network.

1. Set content bid
2. Separate a campaign for content network from search network
3. Run Performance Placement Report to suggest site exclusion or placement targeting
4. Use 5-15 keywords in each ad group

This entry was posted on Monday, March 10th, 2008 at 5:42 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.